
Top 3 Reasons why a Business Should Have a Podcast Today!
1) Your prospects are listening!
During the latest annual survey in 2022, it was found that 62 percent of US consumers listened to audio podcasts, up from 57 percent in the previous year.
2) Position yourself as an expert!
Podcasting is a medium on the rise; given that half of Americans listen to podcasts monthly, using your voice to prove yourself as an expert in your field is an innovative way to generate interest in your brand.
3) Builds brand awareness!
Podcasts help build brand recognition through traffic generation
According to the latest data, 55% of the US population, or approximately 155 million people, have listened to a podcast
Podcasting is one of the fastest growing mediums.
Over 62% of Americans have listened to a podcast in 2022. That number is up from 57% in the previous year, which shows the rapid growth of podcasting as a medium.
Repurpose content across multiple platforms
A single podcast episode can be repurposed into videos, articles, social media clips, quote blocks, and more. Minimize your time input, and maximize your content output with podcasting.
Increase traffic generation for more potential leads and Account Based Marketing (ABM):
The primary aim for your video podcasting efforts is ultimately to bring in qualified leads. A rich, focused podcasting strategy brings you both organic leads and paid traffic.
